Empowering Leaders to Navigate, Embrace, and Build the Future.

be radical.

We’re in the business of shaping the future.

We guide organizations to restructure for the challenges ahead and inspire individuals to grow into leaders ready for tomorrow's world.

Through eye-opening, memorable keynotes and highly collaborative workshops, we assist you in visualizing a better future for your organization, stakeholders, and yourself. Then, we guide you in constructing it with focused, purpose-driven initiatives. We transform leaders into “practical futurists,” prepared to interpret emerging trends, maneuver through uncertainty and complexity, and view the future as an exciting playground for innovation, growth, and transformation.

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Keynotes
Keynotes & Workshops.

Our keynotes aren’t just presentations; they’re transformative experiences that arm you with cutting-edge tools and actionable insights, setting you on a path to lead your organization through an unpredictable future.

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Organizational Training
Organizational Training.

Our high-impact training programs arm your leaders with battle-tested frameworks and actionable insights to not just survive, but thrive in a disruptive world. Take control of your organization's future today.

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Consulting
Consulting.

We partner with you to quickly action your innovation strategy using be radical’s unique methods, expertise and global network rather than just running ‘projects’ for you. It’s time to build what matters.

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The Book.

Available Now in Print, Audiobook, and eBook.

Disrupt Disruption

How to Decode the Future, Disrupt Your Industry, and Transform Your Business

Popular myths about disruption often overlook the true forces that cause industry giants to fall. Misunderstanding these stories leads to missed opportunities for transformation and growth within organizations.

In “Disrupt Disruption,” Pascal challenges these narratives, providing a comprehensive view of disruption’s dynamics. Based on extensive interviews with innovators and industry leaders, the book offers a practical framework to understand disruption and redefine organizational strategy.

“Disrupt Disruption” equips you with proven principles for success. Find it on Amazon, Audible, Barnes & Noble, or at your local bookstore.

Disrupt Disruption. The Book.

radical Insights.

Weekly Research and Commentary on the Future of Business and Technology.

September 19th , 2023

The Rise of Virtual Influencers

In 2016, Trevor McFedries and Sara DeCou introduced the world to a 19-year-old Brazilian-American virtual persona they named “Miquela.” This isn’t a tale about miraculous conception or medical wonders, but rather the inception story of one of today’s most influential virtual influencers, also known as Lil Miquela.

A digital entity designed to be forever 19, immune to bad hair days, boasting flawless skin and a sense of irreverent humor, Miquela quickly amassed 2.7 million Instagram followers. Created by McFedries and DeCou’s digital agency Brud, she has graced the cover of Vogue, become a spokesperson for teen retailer PacSun, and raked in an impressive $10 million in 2020 alone.

Here at be radical, we’ve…

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radical. clients

We Our Clients

Work with Us and You Will Be in Great Company.


Google
Meta (formerly Facebook)
Microsoft
NIKE
Adobe
Electronic Arts
NASA
Deutsche Telekom
Vodafone / Vodacom
Telefonica
Liberty Global
Orange
Cisco
SAP
ORACLE
Volkswagen
Mercedes-Benz
Toyota
Walmart
Procter & Gamble
Unilever
Nestle
PepsiCo
AB InBev
Gordon Food Service
Johnson & Johnson
3M
Bayer
McKesson
L'Oreal
Estée Lauder
Beiersdorf
Henkel
Pearson
LG
NEC
DELTA Airlines
UPS
Vitra
Lidl
Carrefour
Accenture
Deloitte
PWC
KPMG
Booz Allen Hamilton
Capgemini
Avanade
Stena Line
MIBA
UPM
Schneider Electric
Kloeckner
Bosch
MasterCard
Citi
TD Ameritrade
DBS
Itau
UBS
Banco Santander
BTP Pactual
HSBC
Lloyds Banking Group
Morgan Stanley
Nationwide
Siam Commercial Bank
Royal Bank of Canada
Munich Re
World Bank
BAC Credomatic
Sparkasse Finanz Informatik
DWS
SEI Investments Company
Carson Wealth
ATCO
Hess
Royal DSM
General Dynamics
E.ON
EDF
Edison
Dominion Energy
EWE
Axon
Amdocs
UST Global
AICPA - American Institute of Certified Public Accountants
CPA.com
National Retail Federation
Allinial Global
PCMA
SEBRAE
Temasek
Coteminas
BREIN
Tidhar
Scanntech
Lojas Renner
Mitre 10
Axel Springer
Bertelsmann
Forbes
Aristocrat
Ri Happy
GS1
Ogilvy
Group M
Globant
Fortinet
Matrix 42
6sense
Stanford Research Institute
Mailchimp
Sendinblue
Baker Tilly
Crowe
Armanino CPA
Kitopi
Ottobock
Fuse Project
TEDx
Art Directors Club
DIE ZEIT
European Commission
United Nations Development Program
IDB
UK Government
Deutsche Bundeswehr
Endeavor
Young Presidents Organization
Entrepreneur's Organization
Stanford Business School
Berkeley Haas School of Business
ESMT Business School
HEC University
Cambridge University
London Business School
IMD Business School
McGill / HEC Montreal
ESADE Business School
Amsterdam Business School
University of the Virgin Islands
Udacity
KES
WDHB
StartSe
futur/io
Rise of the Rest
Conscious Capitalism
Draper University
Watson University
Unreasonable Group
Global Entrepreneurship Summit
Startup Grind

radical. press

Featured in the Press


Wall Street Journal
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Forbes
Financial Times
BBC
NPR
Fast Company
Inc. Magazine
Quartz
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ARD - Das Erste
ZDF
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1LIVE Radio
Le Monde
Le Temps
Negocios
Frankfurter Allgemeine Zeitung (FAZ)
Handelsblatt
Wirtschaftswoche
FOCUS
Die Zeit
Sueddeutsche Zeitung
Welt
deutschland.de
Schweizer Monat
PAGE
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